Market for Fresh Herbs
Answered by: Conrad Richter
Question from: Carolyn M. King
Posted on: July 14, 1999

Currently I have my own greenhouse and I have a Masters in Plant Science and I would like to open a herb business. I am looking for a little help about the market. Is there a market out there for fresh herbs such as restaurants and health stores? Is there anyone who might be up on this information?

Yes, there is a market for fresh-cut herbs. It is difficult to put a precise number to the fresh market size, but the market is worth at least $100 million in North America. Much of this is sold through the wholesale produce markets located in major cities, and distributed to grocery stores, restaurants, and speciality food stores.

For small producers just starting out, it makes sense to concentrate on specialty markets. For example, there is a growing demand for organically-grown fresh-cut herbs, and there is always a demand for locally-produced top quality u

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